Your patient database is
a revenue engine you're not using
The average physiotherapy practice has thousands of patients in their database who have been seen at least once but haven't returned. Each one represents unbooked revenue. A well-timed, automated email — triggered by inactivity, a birthday, or a discharge — can bring a significant percentage of those patients back.
Email remains the highest-ROI digital marketing channel in healthcare. Open rates of 30–45% are typical in allied health — compared to 1–3% organic reach on social media. The problem is that most generic email platforms aren't built for physiotherapy workflows, require manual setup, and charge you more as your list grows.
The MoveX Marketing Hub solves that. Set it up once. Let it run. Every new patient gets a welcome. Every birthday gets a voucher. Every lapsed patient gets a nudge. Every satisfied patient gets asked for a review. All automatically.
Six automations, zero ongoing work
Welcome Email
On new patientSent automatically when a new patient first appears in Cliniko. Sets expectations, introduces your team, and builds confidence before their first appointment.
Marketing Opt-In
After first appointmentInvites new patients to join your mailing list with a referral offer. Grows your subscriber base without any manual effort.
Birthday Voucher
On patient birthdayAutomatically sends a personalised birthday message with an offer. One of the highest open-rate emails in the health sector.
Review Request
After appointment milestoneRequests a Google review from patients who have completed a set number of appointments — targeting your most satisfied patients for the best results.
Reactivation
After 90 days inactiveAutomatically follows up with patients who haven't booked in 90 days. Re-engages lapsed patients and brings them back to the books.
Campaign Broadcasts
Manual or scheduledSend targeted campaigns to all subscribers, specific locations, or filtered segments. Full send history and open/click tracking included.
More than email — your whole
digital presence in one place
The Hub goes beyond email. Publish social content, track your ad performance, and manage your clinic's credentials — all without leaving the platform.
Facebook Ads Statistics
Live dashboard showing your Facebook & Instagram ad performance — impressions, reach, clicks, cost-per-click, and conversions — pulled directly from Meta. No switching between platforms.
Post to Instagram & Facebook
Draft, schedule, and publish posts to Instagram and Facebook directly from the Hub. Write your caption, upload your image, set your time, and it goes out automatically.
Google My Business Posts
Publish updates, offers, and events directly to your Google Business Profile from the same interface. Keep your GMB listing fresh without logging into a separate platform.
Practice Password File
A secure, centralised credentials vault for your clinic. Store logins for your practice management software, Medicare PRODA, HICAPS, equipment portals, and supplier accounts — accessible only to authorised team members.
Publishes to
Stop paying for tools
that weren't built for you
A typical multi-clinician practice using separate tools is paying over $300/month for functionality that's split across platforms. The MoveX Marketing Hub replaces it all at a fraction of the cost.
Mailchimp
Standard plan, 10,000 contacts
⚠️ Mailchimp bills for all contacts — including unsubscribed. A list of 5,000 active patients can easily hit 10,000+ total contacts over time.
- ✕Generic — not health-specific
- ✕No Cliniko integration
- ✕Bills unsubscribed contacts too
- ✕Cost grows as your list grows
CliniqApps
Up to 12 practitioners
- ✕Per-clinician pricing scales up
- ✕No Google Ads dashboard
- ✕No performance portal
- ✕Limited analytics
MoveX Marketing Hub
Unlimited clinicians, unlimited contacts
- ✓Built for physiotherapy
- ✓Native Cliniko integration
- ✓Flat fee — no per-seat costs
- ✓6 email automation flows
- ✓Clinician performance portal
- ✓Facebook Ads stats dashboard
- ✓Post to Instagram, Facebook & GMB
- ✓Practice password file
- ✓Google Ads dashboard
The numbers
← Scroll to compare · Mailchimp ~$270 AUD/mo at 10,000 contacts (incl. unsubscribed). CliniqApps $195 AUD/mo for up to 12 practitioners.