How much should your practice
be spending on marketing?
Most allied health practices either spend too little to see results, or waste money without a clear strategy. Use this calculator to find the right range for your goals and growth stage.
Start-up: New practice, new location, or a major expansion. You're unknown in your market and need to generate momentum fast.
Enter your revenue goal above to see your recommended budget
Why marketing spend is tied to phase, not instinct
New practice, new location, or a major expansion. You're unknown in your market and need to generate momentum fast.
Established 1–3 years, some word-of-mouth, but not consistently full. You want predictable growth month to month.
Consistently full books. Marketing keeps you visible, protects market share, and supports any expansion plans.
A note on underspending: The most common mistake in allied health marketing is spending too little to generate momentum and then concluding “marketing doesn't work.” A $300/month Google Ads budget in a competitive market will not move the needle — it will just drain slowly. The figures above are minimums for a market like Perth, not maximums.
Know your budget — now spend it well
Book a free strategy session. We'll show you where your budget will generate the best return for your specific practice.