Your patient list is
your most underused asset

Most clinics have hundreds of past patients sitting in their booking system who haven't been contacted since their last visit. Email marketing turns that dormant list into a consistent source of re-bookings — automatically.

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Automation that works while you treat patients

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Re-engagement Campaigns

Automatically reach patients who haven't booked in 3, 6, or 12 months — bringing lapsed patients back without a single manual email.

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Referral Nurture Sequences

Structured email journeys for GP and specialist referrals — keeping your practice top of mind with the people who send you patients.

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Appointment Reminders

Automated pre-appointment emails that reduce no-shows and prepare patients for their visit.

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Monthly Newsletter

A health-focused newsletter that educates your patient base, highlights services, and keeps your clinic in their inbox.

Review Generation

Post-appointment sequences that prompt satisfied patients to leave Google reviews — compliantly and without pressure.

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List Growth Strategy

Tactics to grow your email list through your website, front desk, and social channels — building an asset you own permanently.

What your patients actually receive

Every campaign is written in plain language, personalised where possible, and designed to feel like it came from your clinic — not a marketing agency.

Re-engagement
AutomatedTriggered at 90 days
Subject line
It's been a while — is your [condition] still under control?
Preview text
We noticed you haven't been in for a while. If you've been managing on your own, that's great. But if things have flared up...
Post-appointment
AutomatedSent 24hrs post-visit
Subject line
How did your appointment go, [First Name]?
Preview text
Thanks for coming in this week. We hope [Practitioner] was able to help with your [condition]. Here's what to keep in mind over the next few days...
Monthly Newsletter
ManualMonthly send
Subject line
March: Shoulder injuries, new appointment slots + a tip for desk workers
Preview text
This month we're covering why shoulder injuries are so commonly mismanaged, what's new at the clinic, and one stretch that takes 90 seconds...
Review Request
AutomatedTriggered post-visit
Subject line
Would you mind leaving us a quick review?
Preview text
We really value your feedback. If you've had a good experience with us, it would mean a lot if you could share it...

Common Questions

What platform do you use?

We work with Mailchimp, Klaviyo, or integrate with your existing booking system (Cliniko, Nookal, etc.) depending on your setup and patient list size.

Do we need a big email list to start?

No. Even 200 patients in your list is enough to generate meaningful re-bookings. List building is part of the service.

Is email marketing AHPRA compliant?

Yes, when done correctly. We don't use testimonials or outcome claims that breach standards. Every campaign is reviewed before sending.

How often will we email patients?

Automated sequences fire based on patient behaviour (lapsed, post-appointment, etc.). Newsletters are monthly. We never spam — frequency is always considered against patient experience.

Start recovering lost patients

Book a free strategy session and we'll audit your current patient list and show you the re-booking opportunity you're sitting on.

Book Free Strategy Session →